Our Mission
Our mission is to turbocharge businesses and agencies, ensuring they thrive in the ever-evolving jungle of digital marketing. Ditch those outdated agencies stuck in the Jurassic Era of digital marketing; we bring cutting-edge strategies designed to revolutionize your paid media landscape. We work to ensure every cog in your PPC machine spins in perfect harmony. Rejecting cookie-cutter approaches, we tailor our strategies to your exact situation with crystal-clear communication so you always know our moves and why we make them.
Meet Our Experts
Our team strives to be undeniably excellent by producing exceptional results for our clients no matter the challenges, no matter the circumstances. We constantly study the latest strategies and industry developments that enable us to stay on the cutting edge of PPC.
Through industry research, data analysis, and over a decade of combined experience, we’ve isolated the highest leverage optimizations across lead generation and ecommerce. What are they? It depends on the business, but here are a few:
Cross-channel collaboration, advanced conversion tracking/data input, conversion rate optimization, and offer optimization. So, we’ve constructed our team by “reverse engineering” based on these exact skills. These skills combine like nitro and glycerin to produce explosive PPC power!
Owner and Strategist
I use my experience working with businesses of every size across many industries to become more than just a Google Ads expert.
I really started cutting my marketing chops as the Global SEM Specialist for GenesisCare, where I oversaw $250k/month in ad spend across four countries. I noticed that I had found my lane in Google Ads since I crushed the results that a nationally recognized agency had been getting within just two months.
After that, I worked as a strategist at an agency where I produced similarly exceptional results across many different industries. I significantly expanded my skill sets in e-commerce, data analytics, and more. However, I noticed that I had too many clients to provide the level of dedication I wanted to each client without going insane.
Contact me, and I’ll create a Google Ads action plan specifically designed for your business.
Conversion Tracking Specialist
Sijer Rahman is a conversion tracking specialist who stays ahead of industry changes to ensure you track every sale/lead. He showed me that a highly specialized expert is the best person to implement conversion tracking on platforms like Google and Meta.
As privacy and cookie policy changes continue to affect tracking, it’s crucial to maintain accurate data needed to power ad platforms. Sijer will ensure you properly leverage one of the most important parts of PPC.
His conversion tracking improvements have frequently provided a 25-30% increase in tracked events compared to previous setups! From enhanced conversions to offline conversion tracking to server-side tracking, he applies the gold standard for your account.
Whether you need tracking improvements or a new tracking setup, Sijer will bring you the ideal solution.
Why Can’t I Scale?
The most common reason that businesses have such a hard time profitably scaling their ad spend is that they (or the people running their marketing) don’t know what traffic they’re buying. This usually means they add budget to the campaigns getting the highest ROAS. That’s usually their branded search campaign and/ or their Pmax campaign (filled with branded terms and remarketing). In other words, they are trying to scale existing customers and warm traffic rather than bringing new cold traffic into their ecosystem!
That’s why it’s crucial to consider all of your marketing channels when developing a comprehensive strategy that focuses on maximizing new customers! This is why we run mathematical models, examining trends in first-time customer “media efficiency ratio” to examine the combined effort of all your marketing channels. That way we know exactly where to put every dollar of ad spend to maximize new customer growth as you scale.
Why are you named Alien SEM?
By Stuart Posternak, Owner and Lead Strategist: Most of my career has been at in-house marketing teams and as a strategist at an agency. In most of my roles, I was brought in to get better results than the expensive agency that was hired before me. While there are some great agencies out there, what I saw in the accounts I took over made me think, “Wow, they were light years behind.”
I noticed that I was able to make massive improvements in these accounts at an impressive pace, at “warp speed,” like aliens.
Coming from a family of small business owners, I knew I could partner with other experts to help bring fair, effective, and innovative solutions to small businesses that depend on effective marketing solutions.
I have a passion for learning about futuristic technology, both “out there” and right here with SEA and Google Ads. I am bringing the latest in PPC to businesses that would otherwise have a hard time maximizing the results of their efforts.
Paid Search
- Increase your website’s conversion rates by targeting motivated visitors.
- Improve results and simplify management by understanding how the machine learning models work. There’s a time to consolidate and a time to segment
- Improve your ad’s effectiveness with highly relevant assets and predictive-index copywriting.
- Train Smart Bidding algorithms with overlooked CRM data and advanced conversion tracking.
Video, Shopping, Display, and Performance Max
- By using Mike Rhodes Performance Max Allocation Script, we’re able to see exactly where Performance Max is spending your ad dollars. This allows us to understand where Pmax fits in your PPC puzzle.
- Maximize your ROI with targeted budget allocation.
- Boost brand awareness and educate your audience with AI-powered video content creation.
- Get customized campaign recommendations for optimal performance.
Frequently Asked Questions
“How do I know you’re not full of shit? XYZ agency has xyz promise”
Anyone in business who’s gone through enough resumes will tell you it’s easy to fake a resume (sometimes even screenshots). They’ll also tell you it’s hard to fake expertise and experience you don’t have in live meetings, where you need to deliver answers on command. That’s why we invite you to live consultations where you can get to know us and give us what we need to deliver your personalized action plan.
WARNING: The action plan may, and likely will, ask you to put extra work into your business. If you’re looking to be a fully hands-off business owner who spends most of their time drinking on the beach, then we aren’t the people for you.
Many “recognized” agencies we’ve taken accounts from used strategies and tactics from over five years ago! Many of them don’t even seem to consider what type of traffic they’re paying for, but their sales team is often amazing! That’s part of what allows us to multiply their lead volume or blow past their revenue numbers at scale. So, while it’s true that we’re not the biggest and we can’t guarantee your results (without your cooperation), we can set up a fee structure that’s based on performance and mutual success.
How much do your services cost?
We believe in flexible pricing tailored to your unique needs. Here’s how we make it work for you:
Free Initial Strategy Session: Get started with a complimentary consultation, then we develop a personalized five-point action plan designed to address your specific goals and challenges. This plan is created after, and only after, we learn about the fundamentals and unit economics of your business, so we can give you the highest leverage actions inside and outside your ads account.
Customized Starter Packages: For those looking to test the waters, we offer account-transforming starter packages. These short-term services include account restructure, quality score improvement, conversion tracking optimization, and implementations like offline conversion tracking and value-based bidding.
Value-Driven Approach: Our pricing isn’t locked into rigid tiers. Instead, it’s based on your business needs and goals, ensuring you pay for the specific services that will bring you the most value.
Commitment to Your Success: We don’t believe in keeping clients who don’t see value in our services. Our focus is on creating win/win outcomes, ensuring you’re satisfied and seeing results.
Ready to see the difference? Book your free strategy session today and let’s create a custom plan that drives real results for your business. Click below to schedule your consultation now!
“What else do you offer? I need someone who can do xyz thing!”
We’re truly committed to being at the forefront of SEM and Google Ads. We also partner with the best we can find for Meta ads, which often work extremely well in tandem with Google Ads. We aren’t your “jack of all trades,” but we’ve accumulated a small army of specialists across nearly every digital marketing skill.
We aren’t an agency that will take your business, run ads to a shitty landing page, then blame results on that same landing page a month later. We want to see you scaling and growing as early as possible and would rather direct you to someone who we know will do the job right. However, if we can’t be sure that the person we’re recommending is top-notch, then we will advise you to find someone.
“How will you work with my other marketing team?”
At Alien SEM, our experts excel in cross-channel collaboration and possess a deep understanding of omni-channel marketing. We recognize that SEM and Google Ads are just pieces of your broader marketing strategy. Here’s how we ensure seamless integration:
- Close Collaboration: We work hand-in-hand with you and your team, maintaining open lines of communication with anyone handling other marketing channels. This ensures alignment and synergy across all efforts.
- Expert Guidance: Our team often advises on third-party attribution tools, helping you gain clear, unbiased insights into the impact of each channel on your profitability and ROI.
- Proven Experience: Each member of our team has extensive experience working within large companies, where cross-departmental collaboration was routine. This expertise ensures we smoothly integrate with any services, agencies, or freelancers you’re currently working with.
- Holistic Approach: We understand the importance of a cohesive marketing strategy. By collaborating closely with all your marketing partners, we ensure that every channel works together to maximize your results.
Do you have experience in my industry?
Absolutely. Alien SEM is led by two highly qualified experts, each with a dedicated focus on their specific skill sets. Here’s what sets us apart:
- Proven Track Record: We’ve successfully led Google Ads strategies for a global company and an in-house agency, delivering exceptional results across various industries.
- Extensive Experience: With decades of combined hands-on experience, our team brings deep industry knowledge and expertise to the table.
- Cutting-Edge Strategies: We are committed to continuous improvement, constantly updating our tactics to stay ahead of industry trends and deliver top-notch results.
- Client-Centric Approach: We understand the unique challenges of business ownership. Our goal is to underpromise but overdeliver, earning your trust and business through proven results, not flashy sales presentations.
- Focused on Results: There’s a dirty secret in the agency world: Many of them stack as many clients as they can onto their specialists. We prioritize marketing excellence and client retention over the volume approach. We keep our team lean and mean, ensuring that you aren’t passed around like a hot potato from specialist to specialist.
Contact
Alien SEM
1250 West Grove Parkway
Tempe, AZ 85283
603-686-9446
Stuart@aliensem.com