The Gold Standard in Conversion Tracking, Unbiased Analysis, Unparalleled Performance
Letting the students (Goole, Meta, etc) grade their own homework just doesn’t cut it anymore. After using unbiased data analytics to scale over 20 brands across four different countries, we realized there was a need for custom marketing analytics solutions.
Here are some things you can expect to discuss if you book a free strategy session:
- How we implement affordable yet state-of-the-art third-party attribution to gain a level of insight you never thought possible.
- How the most successful brands measure the true impact of their ad dollars to ensure every dollar spent drives measurable sales and growth
- How lead generation-based businesses can train Google Ads to optimize towards highly qualified leads
- How you can get the benefits of an in-house data analyst at a fraction of the cost
*If you do not receive a positive ROI in your first 90 days, we will return everything you’ve paid us. We’ll put that in writing.
Book your free strategy session and learn to place your ad dollars where they deliver the highest ROI
Our Services
Root Cause Analysis
Make decisions with laser-like precision by moving away from time-consuming manual analysis and into the era of automatic AI-powered data analysis so powerful you’ll think it was built by aliens.
Conversion Tracking
Accurate conversion tracking is the foundation of an effective Google Ads account. Let us help you collect, enhance, and leverage your first-party data for maximum benefit.
Unit Economics & Opex
By mastering these metrics, you can ensure sustainable growth by balancing how much you spend to operate and acquire customers versus the revenue customers generate over their lifetime.
Marketing Mix Modeling
By accurately assessing the impact of your marketing efforts, Marketing Mix Modeling helps you allocate your budget more effectively, optimize ROI, and understand the true drivers of your business growth.
MER and nMER Analysis
By precisely measuring all revenue/all paid ad spend over a given time period, you can assess the profitability of your combined marketing efforts, which is crucial for maximizing ROI and driving sustainable growth.
Incrementality Testing
Discover how the largest brands measure ROI lift with Incrementality Testing. By calculating the ROI driven by additional ad spend, we can determine where ad dollars should be placed for maximal impact.
Did You Know...
Many businesses experience challenges when paired with agencies that overextend their talent, leading to inadequate attention and subpar results. In an effort to maximize short-term revenue, some agencies assign too many clients to each account manager, resulting in missed KPIs and ineffective strategies. Additionally, these agencies often attempt to cover too many services, diluting their expertise and effectiveness.
At Alien SEM, we take a different approach. We prioritize specialization, ensuring our team members focus on mastering specific niches. This means your business receives dedicated attention and expert strategies tailored to your unique needs. Our specialists work with a manageable client load, allowing them to deliver high-quality, focused results.
We believe in the power of partnership. With Alien SEM, you’re more than just a client; you’re a valued partner. Our commitment to excellence and personalized service sets us apart, and we’re dedicated to helping your business succeed.
Our Latest Methods
Here are just a few examples of what we do.
Custom-Built Data Analyst GPT
Paul can help you understand the overall effectiveness of your marketing spend. This holistic view allows for better allocation of resources and more strategic decision-making. Paul can identify and analyze the strength of relationships between different variables in your marketing data. This helps uncover hidden patterns and insights, allowing for more targeted and effective marketing strategies.
Multi-Linear Regression
A statistical technique used to calculate the correlation between ad spend on each channel and revenue. Analyzing how ad dollars impact revenue helps predict changes in sales and profitability. This method provides valuable insights for optimizing your marketing strategy and improving overall performance.
Incrementality Testing
By comparing sales or conversions before and after varying levels of ad spend, you can determine the additional value driven by the campaign. This approach ensures your marketing efforts are effectively increasing revenue, not just capturing existing demand.
Let's Work Together!
We understand it’s hard to tell how good a company or person will be based solely on their website or resume. If you want to try us out but aren’t sure, contact us! We’ll work something out…
Contact
Alien SEM
1250 West Grove Parkway
Tempe, AZ 85283
603-686-9446
Stuart@aliensem.com